Minimum Advertised Pricing Policy (MAPP)
Except for resales in connection with a promotional program offered by Gard’nClean, Distributor/Retailer shall not offer Gard’nClean’s products for resale at prices below those which are listed on Gard’nClean’s website without first obtaining written permission from Gard’nClean. Failure to comply with our MAP policy will be subject to violation penalties.
MAP Violation Penalties
Gard’nClean Instruments utilizes a modern MAP tracking software tool to monitor and help enforce its MAP policy on a variety of digital marketplaces. All violations are recorded and saved using the aforementioned MAP tracking software.
Gard’nClean will provide notice to Reseller to remove or stop the violation. If the violation cannot be removed or stopped (for example, an ad that ran one time previously), Gard’nClean will provide notice of the violation.
Each violation of this MAP Policy is cumulative and will carry over to any updated or new Gard’nClean policies. The consequences of each violation may take effect even if previous consequences are still running.
For Resellers purchasing from distributors, our MAP Policy will be enforced through a Do-Not-Sell List provided to all distributors.
First Violation – The distributor must update pricing within 48 hours of being notified to avoid a Second Violation
Second Violation – If the violation is not fixed within 48 hours, this constitutes a Second Violation. Offending products are not able to be purchased for 30 days from the date of the notice and all outstanding purchase orders will be canceled. Update pricing within 48 hours to avoid a Third Violation.
Third Violation – If the violation is not fixed within 48 hours, this constitutes a Third Violation and termination of the Distributor Agreement and/or placement on our DO NOT SELL list.
Modifications
Gard’nClean at any time may modify the MAP policy, adjust pricing on our website or add or remove products covered in the policy. Gard’nClean will attempt to provide prior notice of each new Minimum Advertised Price or change in the included Covered Products at least sixty (30) days in advance. While Hanna will attempt to communicate all updates through notice, each reseller is responsible for making sure that it is aware of the appropriate MAP(s).